CRO research Articles — Atticus Li

Atticus Li

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CRO research

Articles exploring CRO research through the lens of behavioral science and experimentation. Practical frameworks for growth leaders who measure in revenue, not vanity metrics.

2 articles

conversion research Mar 27, 2026 7 min read

Conversion Research: The Foundation of Every Winning A/B Test

Most A/B tests fail because they skip the research phase. Learn how conversion research — from heuristic analysis to qualitative methods — builds the foundation for experiments that actually win.

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qualitative research Mar 27, 2026 8 min read

Qualitative Research for CRO: Why Numbers Alone Aren't Enough

Quantitative data tells you what is happening on your website. Qualitative research tells you why. Learn how surveys, interviews, and customer feedback generate the insights that drive winning experiments.

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